Meet Anne Amuzu, CEO and co-founder of Nandi Mobile, an award-winning startup from Ghana that delivers custom mobile messaging services to area businesses. Watch her share her story of success and then check out her 5 steps to creating awesome products.
Step 1: Know Your Customers
Research and define your market. Then, test your idea with your target customers to really hone the features of a new product before you start building. In the beginning the team at Nandi Mobile spoke with people we thought would be using our products. We went through a lot of interview stages, asking, with what they do right now, would they be willing to use our product? How would they use it, what features would be necessary for them?
Step 2: Prototype & Test
Use the information from those in-person interviews to build a testable prototype. Early prototyping allows you to work out any bugs and also create more demand for the real thing from your targeted customers.
Step 3: Pitch & Market
Once you know your product and have customers interested, the next step is to get investors interested too. Or, look for alternatives to provide seed funding. Here in Ghana, it’s hard to find financing but it’s getting better. Competing at MEST and receiving support through its entrepreneurship program is what helped Nandi Mobile get started.
Step 4: Be Ready to Iterate
Make sure your team is all on the same page with the priority features of your product and create that version 1.0. Be confident in your product, know it’s something your target clientele really want, but also listen for feedback and be prepared to iterate and make updates when you need to.
Step 5: Promote
Always promote your products! In addition to having a personal twitter page, Nandi Mobile has a combined network on Facebook and Twitter of more than 6,000 to help promote new features and receive feedback from customers.
Featured in this story
Read our profile of Amuzu where she discusses the challenges she faced as a female entrepreneur in Ghana.
Infoline service allows local hospitals, churches, NGOs and other businesses to track customer comments, send bulk messages to members using SMS or market specific elements of their organization to potential clients.
Meltwater Entrepreneurial School of Technology @MESTghana
Edward Tagoe, co-founder Nandi Mobile @ttaaggooee